YBD x Landmark
Unleashing our inner child
Creating Young British Designers first ever pop-up shop for the Landmark Atrium in Hong Kong.
YBD brings together the finest collections from the brightest up-and-coming British fashion designers. The pop-up shop concept reflected the raw passion, playfulness and creativity of the designers involved, providing them with a branded space that they could customise and bring to life during live in-store experiences.
The launch was supported with a new YBD brand film and a range of social content.
Client: Young British Designers | Agency: RBH
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