![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/7853fbb8-28e4-404c-8e6d-524fa83bc05f_rw_1920.jpg?h=5dca65de3f8e9ce6ec4a77558ee52880)
YBD x Landmark
Unleashing our inner child
Unleashing our inner child
Creating Young British Designers first ever pop-up shop for the Landmark Atrium in Hong Kong.
YBD brings together the finest collections from the brightest up-and-coming British fashion designers. The pop-up shop concept reflected the raw passion, playfulness and creativity of the designers involved, providing them with a branded space that they could customise and bring to life during live in-store experiences.
The launch was supported with a new YBD brand film and a range of social content.
Client: Young British Designers | Agency: RBH
![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/9693424d-70b9-4817-aec2-e4b79a67256c_rw_1920.jpg?h=3839a91377a6fad3242327d22165f2c0)
![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/98e12c2c-358a-4584-a568-5431536d2c5d_rw_1920.jpg?h=f19384e42d89b71e28e7dba866e21aab)
![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/5a17d9d6-6698-45f1-8462-186969bdae7b_rw_1920.jpg?h=b24a43b1b69f126f99163f227e812728)
![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/fb87921f-4464-4c7a-b02a-ef15d75a02b4_rw_1920.jpg?h=891e28c028a730294f9b56bb022a9875)
![](https://cdn.myportfolio.com/ace0bf2e-676b-4237-b435-9a9945328e71/16ca56dd-9252-435f-a271-0481b9f02376_rw_1920.jpg?h=539586196ec755ac9f9b36c37ae91611)