Fedrigoni 365 2021
Framing stories
I was thrilled to be part of the Fedrigoni 365 2021 calendar alongside an amazing array of creative talent. Through the use of cutting-edge digital printing technology, each of the books was completely unique from cover to cover, containing 365 designs randomly collated from the hundreds of contributions from across the design industry.
My seed word was ‘frame’. A frame contains a snapshot of a story. And how we frame that story has a huge bearing on our understanding of it. I wanted to create 10 frames that created intrigue and provoked questions of the viewer. Are they fun and playful? Or are they dark and sinister? What do you think?
A limited run of the books were available to buy with all profits going to the fantastic Teenage Cancer Trust.
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